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ANI traces its humble beginnings in 1997 as a trader of post-harvest agricultural machineries that help improve the productivity and income of rural Filipino farmers. Formerly known as Mabuhay 2000 Enterprises, Inc., it eventually diversified into various agro-commercial businesses and has become one of the country’s top fresh mango exporters to the world markets.
At present, ANI serves the fresh needs of the leading retail & key institutional accounts in the country, and also supplies homegrown fruits such as banana, S&W sweet pineapple and papaya to customers in the Greater China Region, Japan, Korea, and the Middle Eastern, European, and North American Regions.
The company also engages in the manufacture and distribution of fruit beverages and puree, dried fruit snacks, processed fruit mix, frozen fruits & vegetables, rice products, tomato paste and fresh flowers. ANI’s family of brands now includes FCA (Fresh Choice Always) fresh and processed wellness food products, La Natural coconut juice, Nikka mango nectar & tamarind juice, SuperFresh beverage and dessert kiosks and very soon, Tully’s Coffee. These are all made possible through the operational integration of its four major divisions: Farming, Production, Distribution, and Retail & Franchise.
THE FOUR DIVISIONS
ANI engages in the commercial distribution of fresh fruits and vegetables to key retail accounts in the country, as well as in the wholesale trading and distribution of commercial crops through trade
channels such as hotels, restaurants, public wet markets and catering companies. These are being done through its three subsidiaries, First Class Agriculture (FCA), Fresh and Green (FG), and Lucky Fruit and Vegetables (LF), all under its Distribution Division.
ANI also operates M2000 Imex in Bulacan, Hansung Agro in FTI Taguig and Fruitilicious in Cagayan de Oro through its Production Division. M2000 Imex is the subsidiary engaged in the manufacture and processing of branded and toll-manufactured fruit beverages such as Mango Nectar, Tamarind Juice, Coco Juice and Coffee. Meanwhile, Fruitilicious serves the frozen and processed fruit requirement of food manufacturers and processors both in the local and export’s market. The plant, situated within the fruit-bountiful provinces of Bukidnon, Davao, Lanao del Norte and Agusan del Sur, also serves as ANI’s logistics and sourcing hub for its Visayas and Mindanao operations. To meet the stringent quality requirement of its export’s clients for fresh mangoes, ANI also invested in a VHT (Vapor Heat Treatment) facility in Taguig and is being operated through its subsidiary Hansung Agro.
Best Choice Harvest (BCH) is the subsidiary engaged in farming activities in various provinces. It serves the fresh needs of ANI’s distribution subsidiaries. BC also puts up demonstration farms and implements different agricultural programs via partnership with different ANI affiliates and various institutions such as Agricultural Bank of the Philippines, Beidahuang (Philippines) Agro-Industrial Development Corp, Guang Dong Academy of Agriculture and Science( GDAAS), University of the Philippines Los Banos (UPLB), Department of Agriculture (DA), Bureau of Agricultural Research (BAR), Pampanga Agricultural College (PAC), and Federation of Filipino-Chinese Chambers of Commerce and Industry (FFCCII). Moreover, BC engages in livestock integration and bio-fuel feedstock development. It is likewise involved in the introduction, field-testing, and commercialization of new and imported crop varieties that will provide higher harvest yield and income to the Filipino farmers.
To complete the full integration of its operations, ANI engages in the management and operation of SuperFresh shakes and dessert kiosks through its Retail & Franchise Division. SuperFresh utilizes fresh products of ANI as key components of its offerings. To expand and complement the product portfolio of ANI and to capitalize on the growing demands of Filipinos for other food categories, ANI recently acquired The Big Chill, a corporation engaged in the business of selling beverages and food products under the following brands: Big Chill for fresh fruit beverages and dessert kiosks; Canefusion for sugar cane juice; and Fresh Bar and C' Verde for healthy snack bar. ANI also forged an agreement with Seattle's famous Tully's Coffee International to develop and launch Tully's Coffee houses in the Philippines. It will soon offer and retail specialty coffee drinks, handcrafted coffee products and baked goods to the Filipino market. Through Tully's and other retail channels ANI will soon operate, fresh and premium quality products will be made more accessible to the consumers as these retail channels will also pave the way for the cross-merchandising of some of ANI's existing and soon-to-launch products.
BUSINESS MODEL
In pursuit of its vision to become a world-class supplier of high-quality fresh & processed agricultural food products, ANI recast its business structure, from adopting a purely farm-to-market trading
business model into utilizing a “farm-to-plate”-based concept –supported by full forward and backward integrations. As a result, ANI’s breadth of operations has consequently expanded, providing a strategic advantage hinged on the synergy of all business activities, from farming, packing, trading, distribution, manufacturing and processing, up to sales and retail operations. This unique and competitive agri-business model has put ANI in the best position to promote private sector participation in agriculture as both a viable business opportunity and as an effective tool for nation-building.
CORPORATE VISION, MISSION & VALUES
VISION
A global leader in providing nourishment from farm to plate.
MISSION
- Supply quality & affordable products within market reach
- Apply modern technologies to address farm productivity, food security and food safety
- Foster national pride
- Enhance stakeholders' value
- Promote advocacies for environmental and social upliftment
CORPORATE VALUES
Each ANI officer and staff adheres to, promotes, and lives the values of:
- Integrity
- Passion for Excellence
- Customer-centric
- Social Responsibility
- Continuous Innovation
- Flexibility
- Spirituality
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