“We are committed to our vision, loyal to our brands, and dedicated to our cause.”
ANI traces its humble beginnings in 1997 as a trader of post-harvest agricultural machineries that help improve the productivity and income of rural Filipino farmers. Formerly known as Mabuhay 2000 Enterprises, Inc., it eventually diversified into various agro-commercial businesses and has become one of the country’s top fresh mango exporters to the world markets.
At present, ANI serves the fresh needs of the leading retail & key institutional accounts in the country, and also supplies homegrown fruits such as banana, sweet pineapple and papaya to customers in the Greater China Region, Japan, Korea, and the Middle Eastern, European, and North American Regions.
The company also engages in the manufacture and distribution of fruit beverages and puree, dried fruit snacks, processed fruit mix, frozen fruits & vegetables, dairy and rice products. ANI’s family of brands now includes FCA (Fresh Choice Always) for fresh and processed wellness food products; La Natural for coconut juice and Nikka for mango nectar and tamarind juices, all of which are exported; Sungrown rice; Superfresh and Big Chill for fresh fruit beverages and dessert kiosks; Canecoctions for sugar cane juice; Chantilly for desserts; and Cafeteria Verde, Fresh Bar by Big Chill, and C’Verde by Big Chill for healthy snack bar and cafeteria. It has also entered into a master license agreement with Tully’s Coffee International PTE LTD to operate Seattle’s famous Tully’s coffee shop in the Philippines.
These are all made possible through the operational integration of its four major divisions: Farming, Manufacturing, Distribution, and Retail & Franchise.
THE FOUR DIVISIONS
The Farming Group is engaged in rice production, fruit and vegetable production, joint-venture farming and contract growing. It is also engaged in the distribution of farm inputs such as seeds, fertilizers, pesticides, greenhouse technology, and farm machineries and equipment. The activities of the Farming Group are undertaken by its four (4) divisions: Vegetables, Fruits, Grains and Inputs/Equipment Trading.
Under its Vegetable division, the Farming Group manages farms divided into lowland and highland vegetables. Company managed farms are located in Dau, Pampanga; Capas, Tarlac; Trece Martirez, Cavite; and Indang, Cavite.
The Fruits division is involved in the production of mango and banana for both domestic and export market.
The Grains division handles rice and corn production. Operations are concentrated in the provinces of Pampanga and Nueva Ecija.
The Inputs/Equipment Trading Division is involved in the sale, distribution, delivery, and fabrication of different farm inputs and equipment.
The direct and indirect subsidiaries under the Farming/Farm Management Group are as follows:
- Best Choice Harvest Agricultural Corporation
- Beidahuang (Phils) Agro Industrial Development Corporation
- Fresh & Green Palawan Agriventures, Inc.
- Ocean Biochemistry Technology Research, Inc.
ANI operates M2000 Imex in Bulacan and Fruitilicious in Cagayan de Oro through its Manufacturing Division. M2000 Imex is the subsidiary engaged in the manufacture and processing of branded and toll-manufactured fruit beverages such as Mango Nectar, Tamarind Juice, and La Natural Coco Juice. Meanwhile, Fruitilicious serves the frozen and processed fruit requirement of food manufacturers and processors both in the local and export market. The plant, situated within the fruit-bountiful provinces of Bukidnon, Davao, Lanao del Norte and Agusan del Sur, also serves as ANI’s logistics and sourcing hub for its Visayas and Mindanao operations.
ANI engages in the commercial distribution of fresh fruits and vegetables, dairy products and grains to key retail accounts in the country, as well as in the wholesale trading and distribution of commercial crops through trade channels such as hotels, restaurants, public wet markets and catering companies. These are being done through its three subsidiaries, First Class Agriculture Corportion (FCA), Fresh and Green Harvest Agricultural Company, Inc. (FG), and Lucky Fruit and Vegetables Products, Inc. (LF), all under its Domestic Distribution Division.
ANI exports mangoes, bananas, pineapples and other tropical fruits and vegetables to Asia, Middle East, North America and Europe. To meet the stringent quality requirement of the export market for fresh mangoes, ANI also invested in VHT (Vapor Heat Treatment)and WHT (Water Heat Treatment) facilities in Taguig and is being operated through its subsidiary Hansung Agro.
The company also has offices in Australia, Spain and Netherlands and offer fresh produce available in their regions.
RETAIL AND FRANCHISE DIVISION
To complete the full integration of its operations, ANI engages in the management and operation of SuperFresh shakes and dessert kiosks through its Retail & Franchise Division. SuperFresh utilizes fresh products of ANI as key components of its offerings. To expand and complement the product portfolio of ANI and to capitalize on the growing demands of Filipinos for other food categories, ANI recently acquired The Big Chill, a corporation engaged in the business of selling beverages and food products under the following brands: Big Chill for fresh fruit beverages and dessert kiosks; Canefusion for sugar cane juice; Fresh Bar and C' Verde for healthy snack bar; and Chantilly for dessert concoctions. ANI also forged an agreement with Seattle's famous Tully's Coffee International to develop and launch Tully's Coffee houses in the Philippines. It offers specialty coffee drinks, handcrafted coffee products and baked goods to the Filipino market. Through Tully's and other retail channels ANI will soon operate, fresh and premium quality products will be made more accessible to the consumers as these retail channels will also pave the way for the cross-merchandising of some of ANI's existing and soon-to-launch products.
In pursuit of its vision to become a world-class supplier of high-quality fresh & processed agricultural food products, ANI recast its business structure, from adopting a purely farm-to-market trading business model into utilizing a “farm-to-plate”-based concept –supported by full forward and backward integrations. As a result, ANI’s breadth of operations has consequently expanded, providing a strategic advantage hinged on the synergy of all business activities, from farming, packing, trading, distribution, manufacturing and processing, up to sales and retail operations. This unique and competitive agri-business model has put ANI in the best position to promote private sector participation in agriculture as both a viable business opportunity and as an effective tool for nation-building.